For roofers & local trades
More local enquiries. Less marketing waffle.
LOOKED & HOOKED helps roofing and trade businesses improve the path from local search to phone call, WhatsApp message or quote request.
We'll identify the biggest things on your website and online presence that may be costing you enquiries.
Built by someone with around 30 years on roofs and in the trades — not a marketing office.
What we inspect
Where good jobs quietly go elsewhere.
Common things worth checking. Not every site has all of them — the audit tells you which ones actually apply to yours.
Unclear service areas
Can a homeowner tell in five seconds whether you cover their town?
Buried contact buttons
Is the phone number tappable and visible without scrolling on a phone?
Weak trust proof
Are reviews, accreditations and guarantees easy to find — or hidden away?
Thin before/after evidence
Do your photos show the job, the problem and the finished result?
Unclear services
Repairs, re-roofs, flat roofs, fascias, chimneys — is it obvious what you do?
Slow, fiddly mobile pages
Most local searches happen on a phone. Does yours load and read well?
Forms nobody wants to fill in
Ten fields and a CAPTCHA before a quote request is a lot to ask.
Confusing navigation
Can someone get from Google to a call or message in two taps?
What we improve
The whole route from search to enquiry.
Not just a prettier website. Everything between a homeowner typing 'roofer near me' and your phone ringing.
- Website & enquiry path
- Google & local presence
- Calls, WhatsApp & forms
- Service and location pages
- Before/after & trust proof
- Mobile conversion
- Lead tracking & follow-up visibility
- Ongoing improvements
How it works
Audit → Prioritise → Fix → Track → Improve
- 01
Audit
We go through your site and local presence the way a homeowner would.
- 02
Prioritise
A short list of what's most likely costing enquiries — biggest first.
- 03
Fix
Practical changes to pages, proof, calls-to-action and contact options.
- 04
Track
Simple visibility on where calls, messages and forms are coming from.
- 05
Improve
Keep refining what's working. No long contracts of busywork.
Why Looked & Hooked
We know the trade. And we know what makes people act.
Around 30 years of real roofing and trade work means we understand how homeowners actually pick a contractor, how jobs get quoted, why service areas matter, and what separates a genuine enquiry from a tyre-kicker.
Pair that with conversion and creative experience, and you get changes grounded in how your customers behave — not generic marketing jargon, and not a template churned out for every trade in the country.
No guaranteed rankings or magic numbers. Just a clear look at what's in the way, and practical fixes.
Free enquiry audit
See what might be costing you enquiries.
Tell us where to look. We'll come back with the biggest issues we can see on your website and online presence, and what we'd fix first. No obligation.